Lighting Brands
Develop a differentiated range around defined market, design and performance requirements.
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Custom LED Lighting OEM/ODM Development from Brief to Production
ANOVA supports custom lighting projects through a documented workflow: clarify the application, choose an existing platform or new development route, review samples, define validation and coordinate production.
3 routesODM, OEM or private label
4 platformsMR11, MR16, AR70 and AR111 bases
7 stagesBrief through production delivery
One reviewOptics, mechanics, thermal and controls
Who this page is for
Choose the development depth that matches your product plan
A clear cooperation model prevents a private-label request from being managed like a new invention—or a true engineering project from being priced like a catalog item.
Importers & Distributors
Adapt proven platforms through configuration, branding, packaging and market documentation.
Project Suppliers
Resolve installation, optical or control requirements that standard products do not cover.
Design & Engineering Teams
Translate a concept, drawing or reference sample into a reviewable production brief.
Project requirements
A useful brief defines the problem before the product
Early information does not need to be perfect, but it should make the application, ownership and technical risks visible.
- Target customer, application and destination market
- Existing platform adaptation or genuinely new product direction
- Reference drawings, samples, installation constraints and appearance goals
- Target light effect, CCT, CRI, output, controls and environmental requirements
- Branding, packaging, labeling and documentation expectations
- Expected quantity, sample deadline and launch or project schedule
Product and solution selection
Select ODM, OEM or private label deliberately
Each route changes the amount of engineering, buyer input, validation and commercial preparation required.
ODM
Start from an ANOVA platform and adjust configuration, optics, finishes, controls or installation details.
- Efficient starting point
- Model-specific customization
- Affected tests reviewed
OEM
Develop against agreed drawings, samples and performance requirements supplied or approved by the buyer.
- Clear design ownership
- Structured sample approval
- Production criteria documented
Private Label
Use a standard product with agreed labels, packaging and documentation when deep product changes are unnecessary.
- Lower development depth
- Brand presentation review
- Market documentation confirmed
Modular Development
Combine documented LED engines, frames, optics and drivers into a differentiated product family.
- MR11 to AR111 platforms
- Multiple housing categories
- Driver and control options
OEM / ODM scope
Define what may change—and what must remain controlled
Customization scope is recorded before samples so design choices, affected validation and commercial consequences remain visible.
Housing and dimensionsCut-out and installationLED engineBeam angle and optical componentsCCT and spectrumCRI and color qualityDriver and dimmingThermal pathSurface finishConnectors and wiringAccessoriesBranding and packagingTechnical documentation
Verified selection range
Use documented platform limits as the engineering starting point
Custom development may extend or change the starting product, but the current repository supports these reference ranges for early feasibility discussions.
| Selection point | Repository-supported range | Procurement note |
|---|---|---|
| Platform base | MR11, MR16, AR70 and AR111 modules with fixed, adjustable, trimless and other housing families | The platform route is evaluated before proposing new mechanics. |
| Documented power examples | 4–36 W across the current cataloged module examples | Not every format covers the entire range. |
| Beam architecture | 15° / 24° / 36° / 60° fixed and selected 20°–60° zoomable MR16 | Custom optics require separate feasibility and validation. |
| Color quality | CRI 90 and selected CRI 97 examples | Spectrum, output and thermal conditions must be reviewed together. |
| CCT architecture | Single-CCT examples, 3000/4000/5000 K Tri-CCT and selected 2700–6500 K tunable white | Available architecture depends on module and driver. |
| Control routes | Non-dim, Triac/phase-cut, 0–10 V, DALI and Casambi | Control integration is confirmed against the target market and wiring. |
| Housing categories | Fixed, adjustable/gyro, low-glare, trimless, wall washer and selected IP65 | Installation and rating scope are reviewed by exact assembly. |
Evidence source: the current ANOVA 2025 Modular Design Catalog and existing OEM/ODM product page. These are feasibility references, not universal custom-product commitments.
Engineering and quality control
Build validation into the development plan
The repository documents production, assembly, aging, integrating-sphere and environmental test environments. The required checks are selected for the actual product and change scope.
- Requirement and feasibility review before quotation is finalized
- Drawing, sample and bill-of-material alignment
- Optical, electrical, thermal and mechanical checks as applicable
- Control, wiring and installation review
- Pilot or pre-production confirmation when risk justifies it
- Appearance, labeling, accessories, packaging and shipment inspection
Samples, MOQ and timing
Commercial terms follow feasibility and sample definition
A custom project cannot be assigned a responsible universal MOQ or lead time before the development depth and approved configuration are known.
Samples & Prototypes
The first sample may confirm appearance, fit, optics or electrical function. Approval criteria should state what that sample is intended to prove.
MOQ
MOQ is quoted after standard components, custom parts, finish, packaging and expected production method are identified.
Lead Time & Milestones
Feasibility, sample iterations, validation, pilot production and final production are scheduled as separate milestones where needed.
Application planning
Custom work can begin with a product gap or a project constraint
The development route should respond to a defined commercial or technical need, not customization for its own sake.
Brand Range Development
Create coordinated downlight or module families for a defined market position and sales channel.
Market Adaptation
Review controls, wiring, packaging, labels and documentation for the intended destination.
Project-Specific Product
Resolve ceiling, optical, environmental or maintenance conditions not covered by the standard shortlist.
Value Engineering
Review an existing concept for platform reuse, component rationalization and production practicality.
Procurement FAQ
Questions buyers ask before requesting a quotation
What is the difference between ANOVA OEM and ODM?
ODM adapts an existing ANOVA platform, while OEM normally begins with a more defined buyer requirement, drawing or approved reference. Private label keeps the standard product substantially unchanged.
Can we begin with a reference product?
Yes. Provide legally usable drawings, samples or reference information and identify which aspects must change. ANOVA will assess whether an existing platform or new work is appropriate.
When will we receive an MOQ and lead time?
After the customization depth, parts, sample route, validation, packaging and expected quantity are understood. They should not be assumed from a different project.
Which tests are included?
The validation plan depends on product type, market and what has changed. Optical, electrical, thermal, mechanical, aging and environmental checks may be included where relevant.
Can ANOVA support branding and packaging only?
Yes, a private-label route can be reviewed when an existing product meets the functional requirement and the main changes concern labels, packaging or documents.
Project review
Request an OEM/ODM AssessmentNot sure whether your project is OEM, ODM or private label?
Send the application, reference material, intended changes, market and timing. ANOVA can outline the most practical assessment route.
Send a project brief
Request an initial OEM/ODM feasibility assessment
A concise project brief is enough to begin identifying unknowns, platform options and the next review step.
- Application and target market
- Expected quantity or project phase
- Required optics, color quality and controls
- Ceiling, installation or customization constraints